Automatic transcript — may contain errors.
[0.00–5.68] If you still think cancel culture is a myth, watch what just happened to the head brewer
[5.68–11.68] at Suk Brewing Company, where a t-shirt and a photo led to a termination.
[11.68–15.84] In Canada, you can burn churches over unmarked grave claims.
[15.84–19.12] But you can't wear a shirt asking where the evidence is.
[19.12–23.44] Another day in Canada and another reminder that free speech is fine,
[23.44–26.00] just as long as you say the approved thing.
[26.00–30.40] John Adder, co-owner and head brewer at Suk Brewing Company,
[30.40–33.52] just got terminated effective immediately.
[33.52–38.00] Not for stealing, not for assault, not for poisoning the beer.
[38.00–42.56] He got the boot because a photo went around of him working at his own brewery
[42.56–46.72] on September 30th National Day for Truth and Reconciliation,
[46.72–50.56] wearing a shirt that said, show me the evidence.
[50.56–54.96] That's it guys, four words. Show me the evidence.
[54.96–58.64] The photo hit social media and quickly made front page news.
[58.64–63.92] Like this headline from CTV News, Suk Brewing owner terminated
[63.92–68.80] after show me the evidence shirt sparse backlash on Truth and Reconciliation Day.
[69.60–75.36] And they prefaced this article with this warning graphic content
[76.08–80.00] on a story about a guy in a t-shirt that says show me the evidence.
[80.00–84.56] Graphic content, not a crime scene, not autopsy photos.
[84.64–87.28] But a cotton shirt with a question mark.
[87.28–90.64] Somewhere in that newsroom, a producer saw four words,
[90.64–93.68] blacked out and reached for the trauma disclaimer.
[93.68–96.80] Like the fabric itself might scar the viewer.
[96.80–98.72] What's their next segment gonna be?
[98.72–104.48] Warning, graphic content, man asks follow-up question in grocery store.
[104.48–106.40] Viewer discretion is advised.
[106.40–111.44] Within hours, the brewery put out a statement calling the shirt offensive,
[111.44–117.60] the incident inappropriate and unacceptable and apologizing for the hurt that it caused,
[117.60–119.92] especially to the indigenous communities.
[120.56–124.40] Then they named him and they announced that he was terminated.
[124.40–126.64] His views and his actions, they said,
[126.64–129.92] do not reflect the values of Suk Brewing Company,
[129.92–131.84] its ownership or its staff.
[131.84–133.44] They're devastated.
[133.44–135.84] They're closing the place for now.
[135.84–140.64] And they've reached out to the First Nations leadership to figure out the next steps.
[140.72–143.44] Let that sink in for a second, guys.
[143.44–145.68] A co-owner of the business,
[145.68–148.00] the guy who actually makes the beer,
[148.00–151.84] fired or terminated from whatever operational role he had,
[151.84–154.80] because he wore a shirt asking for evidence.
[154.80–159.12] On a day when the rest of the country is asked to wear orange shirts
[159.12–162.64] and just accept the story without questions.
[162.64–165.28] And here's the part that should bother everybody,
[165.28–167.20] no matter where you stand on the history.
[170.64–173.12] You